We merge digital and physical fashion by combining the tangibility of physical clothing for our physical persona with the ability to create non-trivial content in social media for our online persona. Kristine, creative produсer of FFFACE.ME, stated, “Back in 2019, FFFACE.ME pioneered the development of clothing designed for content creation – Semi-digital clothing. Additionally, this drop gives a massive push to sustainability as one physical clothing item can have multiple AR Layers that can be updated, which means that with this clothing designed for content creation, you shouldn’t buy more clothing to create different content. This means this unique collaboration offers a new level of creativity and interactivity not just online, but also in offline retail. This installation helped to see the digital layer of clothing instantly, additionally, visitors could access the experience through Instagram on their mobile devices and watch the garment come to life on their screen. To celebrate the launch of this collaboration, an immersive installation was created in the Bershka store. Developed by FFFACE.ME, this innovative approach marks a significant breakthrough in the fashion industry. It allows customers to add digital elements to specific physical garments simply by using the Instagram filter, which helps create original content for social media. On March 5th, the “Wearable Art” collection was presented in the new Bershka store in Lisbon. To keep up with the trend, brands have turned to digital fashion to push user content creation and engagement in a new way. The fashion industry has undergone a significant transformation over the past two decades, with the main product of fashion shifting from physical looks seen in real life or in magazines to online content, through social media and the metaverse. The world’s first semi-digital clothing collection for the mass market seamlessly fuses traditional materials with AR experience. To discover more, visit: Īll imagery courtesy of Here Come the Boys.Bershka and FFFACE.ME have joined forces to create an innovative collection that blends fashion and technology. Tickets to see it at the London Palladium will only be available until 9 June however, the show will be touring all over the UK. It’s only fitting that one of the first shows to open this year is so refreshingly fun and entertaining. Naturally, all of the costumes match each genre of music: flowing dresses for ballroom, spicy short dresses and button-down shirts for salsa, and a cute matching tracksuit moment for a special (new) TikTok music item. (Graziano was my favourite) With songs everyone is bound to know, it’s almost impossible not to want to get up and dance with them. Of course, the winners are determined by applause. Each genre is decided by spinning “the wheel of doom” as it was called in the show. You’ll get to see each of the talented dancers battle each other to the music of different genres. As much as we love to see the familiar faces and moves of Aljaž, Pasha, Graziano, and Robin, we welcome the addition of Strictly Come Dancing’s Karim Zeroual and Nadiya Bychkova. But you only have until the 9 June 2021 to see it.įollowing their sold-out smash tour, the boys are most definitely HERE with their smooth moves and charm we all know and love. Here Come the Boys are back at the London Palladium with an exciting fresh new revamp of their hit 2019 dance tour.
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